As the new year approached, RPA's mail car was ready for a well-deserved "People First" facelift. I had the opportunity to art direct and design the winning concept for this Honda Element redesign car wrap project. Utilizing colors from RPA's current brand palette, I focused on reflecting the agency's unique People First culture. During the concept phase, I thoughtfully considered how RPA embodies this philosophy in every aspect of its work, ensuring the design visually communicated the importance of putting people first.
Role: Art Director | Designer