For the new season, we collaborated with the L.A. Clippers to develop a fresh look and feel for their brand. The campaign, titled "It Takes Everything," emphasized the team's energy, dedication, and hard work, resonating with the Clippers Nation. As the art director, I led the creative direction for a series of ads that conveyed these messages across social platforms, print, and digital media. The campaign portrayed the team as energetic, enthusiastic, and inspiring, aligning with the spirit of the Clippers and their fanbase.
Role: Art Director | Designer